If you’re one of those Etsy sellers who constantly checks their stats (like me!) then you know how frustrating it is that you can’t really tell where your buyers come from. Sure, I can see my top keywords and how many views an item is getting, but what I really want to know is where are my sales coming from? How can I focus my marketing to the touch points that are leading to sales?
Google Analytics Can Show You Exactly How Buyers are Finding Your Shop
If you don’t have google analytics hooked up to your shop yet, then stop and go do that right now! It’s very simple, just follow this helpful guide from Etsy.
Google analytics will create a ton of info for you, but you have to know how to sift through that info to find what you are looking for. And that is what I am going to show you how to do!
Let’s Get Started
Open google analytics in a new tab. At the top of the page there are four links: Home, Reporting, Customization, and Admin. Click on Reporting. This is your analytics dashboard and will give you a lot of insight into your shop’s data. I encourage you to go through all the links down the left side so that you can start to see all the different pieces of information available for you to study. If you are feeling a bit overwhelmed, don’t worry! I’ve created a simple report that will make viewing your data a lot easier.